Tesco Fresh and Easy Free Essays

I trust Tesco: â€Å"Fresh Easy† Supermarkets will be effective. The Fresh Easy name flags the two things it needs customers to consider it for: newness and comfort (Horovitz, 2007). Tesco continually re-upholds this message on the Fresh Easy Homepage; individuals need new and solid food decisions; they need things to be simple, Tesco gave only that its line of stores. We will compose a custom article test on Tesco Fresh and Easy or on the other hand any comparative theme just for you Request Now Tesco grocery stores found a specialty that United States retailers had not concentrated on, advantageous quick access to new, sound cost reasonable regular nourishments. It is something numerous Americans have hung tight years for. Just as being showcased as a Fresh Easy grocery store, it is likewise advertised as a vitality effective association which in this period of vitality and asset preservation adds to its allure. The grocery stores use proficient gear in their stores and activities (Recruiting, 2007). Stores are intended to utilize 30% less vitality than commonplace supermarkets its size, and reusing is a need. New Easy has been a guardian angel inhabitant for some, designers, eating up 14,000 square foot lumps of old space and dull medication stores (Retail, 2009). Its passageway into the United States was the first run through Tesco entered a nation without a supercenter position. Tesco would not like to become like Wal-Mart. Tesco propelled its United States Operations with a little organization neighborhood supermarket under the Fresh Easy name to separate its image from its rivals. The general stores are moderately little, at around 10,000 square foot. New Easy stores target clients in low to center pay areas. Tesco is wagering that there is an interest for littler stores nearer to home with less items, making it simpler to discover things. The stores are put close to open transportation. A large number of them are close or inside underground and railroad stations, making it simple for suburbanites to fly into a store and snatch a feast on their way home. Their publicizing effort incorporates references to earth inviting bundling and food liberated from fake hues, flavors, and trans fats. The chains purchase no TV or paper advertisements. At the point when it enters a market, it sends $5 coupons to zone inhabitants. The stores are supplied with enormous names and in-house brands and offer more arranged courses and side dishes than average grocery stores (Semeuls, 2007). Their claim to fame is in arranged yet not solidified nourishments, everything looks new. Everything is pleasantly repackaged in benevolent pastel hues, basic illustrations, and lowercase textual styles. The stores are not over whelming. They look more current and complex than most grocery stores. The isles are wide and signs are unmistakably composed. There is splendid lighting and an uncluttered feel. Foods grown from the ground are perfectly introduced. There is an out of the blue low cost on things. Concentrating fundamentally on California now, Fresh Easy is moving toward the market as a â€Å"critical mass† store technique in California, Arizona and Nevada. This system is to find a â€Å"critical mass† of stores in a given district, like the Starbucks’ Walgreens’ procedure (Fresh, 2008). In doing this, buyer mindfulness is expanded and promoting and publicizing costs utilized. From a situating outlook, it endeavors to turn into the coherent or defacto neighborhood merchant in the district, to some degree by prudence of having such a large number of stores in the region (Fresh, 2008). The progression of online data innovation has been a significant impetus for the ongoing multiplication of dissemination deals diverts in food retailing. Albeit numerous channels empower organizations to arrive at buyers quicker and in various market fragments, they present difficulties to incorporate channel struggle and estimating arrangement for the various channels. This could profit purchasers by organizations decreasing costs to remain serious. American general stores have focused basically on attempting to make cost out of their flexibly chains. Merchandise are moved many miles to keep them modest. This has urged general stores to make two sorts of nourishments: enduring I. e. ried, canned, solidified, or in any case safeguarded and that which is set up from crude fixings on location. English food retailers since stores can be little to such an extent that they need to change from offering sandwiches at noon to selling readymade dinners toward the evening represent considerable authority in normal incessant conveyances to city stores. Their gracefully chains are increasingly refined. Tesco is a pioneer with its gracefully chain . Tesco fabricated a conveyance place. Combined with accomplice Wild Rocket Foods, Tesco chose U. S. produce merchants as providers. Tesco uses trucks with cross breed refrigeration vector units with inward segments for solidified, chilled and common products. All Fresh Easy trailers incorporate programmed refrigeration shut-off when ideal temperature is reached inside the cooling chamber just as a total motor shut-off once stopped at the stores. Electrical backup innovation limits the effect on the earth by utilizing no fuel to run refrigeration units on the trailers while stopped at the dissemination place. Tesco could supplant three conveyances with one. This makes it conceivable to sell staple goods gainfully in little stores at grocery store costs. Tesco makes new and simple accessible to the clients, yet they likewise made the clients some portion of the answer for progress. The Tesco conspire sends markdown vouchers to clients urging them to return. It tracks each buy to fabricate one of the world’s biggest databases. This discovers connections between's buys permitting Tesco to finely tune the item extend in each store. I would dare to state that Tesco is in good shape to progress with its wide blend of new food that is profoundly client situated and truly available. With the stores in nearby neighborhoods and at very easy to understand cost, these area focused on stores will succeed. . References Freshandeasy. com (2008). Freshandeasy. com. Seen at freshandeasy. com February 19, 2009. New Easy Buzz. (2008, March 8). Recovered February 19, 2009, from http://www. freashneasybuzz. blogspot. com. Horovitz, Bruce (2007 November 08). English basic food item chain hits America with new thoughts. Recovered February 19, 2009 from https://www. usatoday. com. Enlisting trail at Fresh Easy. 2007, July 22). Recovered February 19, 2009, from http://www. freshandeasy. com/blog/2007/07/enlisting trail-at-new simple. html Semuels, Alana. ( November 9, 2007). English food it’s not customers find new simple a mix of broker joe’s and Ralphs. Recovered February 17, 2009 from http://articles. latimes. com/2007/nov/09/business/fi-tesco9 RetailChatr; Fresh Easy evolving technique. (2009, February 04). Recovered February 17, 2009, from http://www. retailch atr. com/2009/02/04/new simple changing-procedure Step by step instructions to refer to Tesco Fresh and Easy, Papers

Planting and maintaining trees in tough sites Term Paper

Planting and keeping up trees in extreme destinations - Term Paper Example One of the principle explores that were made by this field was the recognizable proof and acknowledgment of the attributes of land that make it intense for trees manor. Various qualities have been distinguished that make a land a ‘tough site’. Qualities OF TOUGH SITES: 1. Inadequately DRAINED SOIL: The seepage of the dirt is the principle class to consider the durability of a site for estate purposes. A site is said to contain all around depleted soil on the off chance that it is equipped for depleting segment of water of 24-inch in 24 hours or less. A test for this reason for existing is led through burrowing a 24-inch gap in the land and filling it with water. It is then inspected whether the water is depleted in 24 hours or not. On the off chance that the water isn't completely depleted much following 24 hours, the dirt is regarded to be ineffectively depleted. 2. DROUGHTY SOILS: The dirt is supposed to be droughty soil if the seepage rate is high and a 24-inch water section is depleted in not very many minutes. The substance of natural issue is additionally less in droughty soils, in some cases lesser than 1%. This can be determined by a research center test. 3. Soluble SOIL: The alkalinity of soil is additionally considered to decide the sturdiness of a site. A dirt with higher estimation of PH (PH>7.0) is viewed as antacid. It is critical to note here that the vast majority of the trees develop better in acidic soil with PH

Online Brainstorming with Mind Maps (Tutorial) - Focus

Online Brainstorming with Mind Maps (Tutorial) - Focus Brainstorming â€"  the term is common both in professional and educational contexts, and youve probably heard it countless  times in your life. You probably also have a pretty good notion of what its all about â€"  generating ideas, making decisions, and coming up with creative solutions for problems. But how exactly does a brainstorming session work? Which format works best, and which setting is the most effective, according to science? In this article, well go over all these questions and try to show you the most effective way to brainstorm in a group setting. What Is Brainstorming? Brainstorming is  a technique created to help groups generate creative ideas, with the aim to solve a particular problem.  The term was popularized in 1953 by the  advertising executive Alex Faickney  Osborn, who predicted  that the creative output of groups would be about 50% higher than that of individuals trying to come up with ideas on their own. Brainstorms can be  used to generate ideas for all types of problems and projects, from finding the perfect name for your startup to  solving a global energy crisis. However, each brainstorming session should focus on one particular problem. Brainstorming sessions  usually follow 4  basic principles Go for quantity:  Participants of a brainstorming session are encouraged to come up with as many ideas as possible. Dont criticize:  During the session, participants shouldnt judge  ideas, be it their own or others ideas. Welcome unusual ideas:  Unusual and wild ideas are very much encouraged during a brainstorming session. Combine, refine, improve:  Participants of the brainstorming should try to build on each others ideas. The problem with traditional brainstorms Contrary to Osborns grand claim, studies have never  managed to prove the effectiveness of group brainstorms. Depending on the complexity of the problem the group is trying to solve, many studies actually find that traditional in-person brainstorms often  perform worse than the same number of people working independently. There are a number of reasons for this phenomenon, among them the so-called bystander effect, also known as social loathing. This is the tendency of people to make less of an effort if others are present. Social anxiety can play a big role, too, and affects particularly those members of the group who are shy, introverted or simply less experienced than other members. Additionally, individual  members of the group can only express one idea at a time if they want the rest of the group to hear their suggestion. This drastically  limits the number of ideas that can be generated within  a given time frame. If brainstorming doesnt work, then what should you  do instead? The solution to all of the typical problems associated with traditional brainstorms comes in the form of modern technology: Web-based collaboration software enables teams to brainstorm together in real time without having to be in the same room and physically interact with each other. Social anxiety is less of an issue when youre facing your laptop screen instead of colleagues or superiors who may be judging your every word; the bystander effect is less effective when there are no actual bystanders; and the number of ideas that can be collected  within a given timeframe is only limited by your typing speed. Compared to  in-person brainstorms, online brainstorming sessions have been found to increase the creative output by almost 50% of a standard deviation. The Most Effective Format for Online Brainstorming Online brainstorming sessions can be conducted with various types of collaborative  software, such as Google Docs (for linear notes),  online whiteboards (for randomly arranged keywords on a blank canvas) or sticky note tools (if youre a die-hard fan of neon post-it notes). However, the most effective format to brainstorm, generate ideas and get your creative juices flowing is probably a mind map. Heres what makes mind maps so effective: Mind maps provide structure and hierarchy for your ideas  and offer a great overview. All your ideas are visualized on one single page. The mind map format reflects how the human brain works. New ideas can  easily be generated  through association. Mind maps make use of colors, icons and images. These can  induce associations, emotions and connotations that can themselves  spark new ideas. Mind maps let you add ideas anywhere on the map. You can insert them wherever they fit best, and group related ideas together easily. Benefits of Online Mind Mapping Software Mind mapping software like MindMeister supports  online brainstorming sessions between an unlimited number of users, which means  you can  harvest the creative input of potentially dozens or hundreds of people. All changes are instantly visible in the mind map, so you can get inspired by other peoples suggestions  and immediately build on them. Sharing your map with others is  easy â€" just invite them via email or send them a secure link on your preferred channel. You can even publish mind maps to the web and invite the whole internet to contribute. We call these maps Wiki Maps. MindMeister allows for frictionless thought organization thanks to the incredible speed with which you can transcribe thoughts and ideas using key shortcuts. You can quickly  paste links and images into your mind map, and store additional information for ideas in the form of notes without cluttering up the map. Using MindMeister you can comment on other peoples ideas and vote them up or down. The results of your vote can then be visualized at the click of a button. You can  access the mind map anytime, anywhere, even from your mobile device. This way you can take part in the online brainstorming session whether youre in your office chair, in the subway or in the park. Using MindMeisters history mode you can track exactly who added what and when. How to Brainstorm Online Using a Mind Map There are a number of steps and best practices you can follow to ensure a productive and successful brainstorming session with your team. Heres what we recommend: Step 1: Start in the center Create a new, blank mind map in MindMeister and write the subject, problem or goal of your brainstorming session in the center. Add an image to the center topic if possible. Tip: Sometimes, formulating the subject as a question can help participants come up with ideas quicker. Step 2: Provide guidelines Write additional information about the exercise as well as guidelines for the online brainstorming session in the notes section of the center topic, so that everybody can quickly find out whats going on and what theyre supposed to do. Tip: Provide a concrete  deadline for people to add their ideas. This will ensure that the task doesnt get put off indefinitely. Step 3: Inspire others Before you share your map with anybody else, add a few ideas yourself to help others get started and inspire them to add their own input. Step 4: Share your mind map You can choose between inviting individuals via email, creating a secure link that you can paste into another channel (such as Slack, WhatsApp or a Facebook Group), or inviting whole groups of people at once. Step 5: Review the map Once everybody has added their input, review the mind map carefully. If the map has become too cluttered, group related ideas and use colors to highlight the best ones. This will help you get a better overview of the material. Step 6: Create action items Depending on the goal of your brainstorming session, you may end up with one single word as the result (e.g. when youre brainstorming to find a great name for your new app), or you may end up with a number of action items (e.g. when youre brainstorming  strategies to reach new markets). If the latter is the case, ensure that all action items are turned into tasks and inserted into your teams task management tool immediately. The last thing you want is for good ideas to rot away in a forgotten mind map. Heres a quick video demonstrating how to turn ideas into tasks using the integration between MindMeister and its brother app MeisterTask: Brainstorm Online with MindMeister Get Started! Its free! Get Started! Online Brainstorming with Mind Maps (Tutorial) - Focus Brainstorming â€"  the term is common both in professional and educational contexts, and youve probably heard it countless  times in your life. You probably also have a pretty good notion of what its all about â€"  generating ideas, making decisions, and coming up with creative solutions for problems. But how exactly does a brainstorming session work? Which format works best, and which setting is the most effective, according to science? In this article, well go over all these questions and try to show you the most effective way to brainstorm in a group setting. What Is Brainstorming? Brainstorming is  a technique created to help groups generate creative ideas, with the aim to solve a particular problem.  The term was popularized in 1953 by the  advertising executive Alex Faickney  Osborn, who predicted  that the creative output of groups would be about 50% higher than that of individuals trying to come up with ideas on their own. Brainstorms can be  used to generate ideas for all types of problems and projects, from finding the perfect name for your startup to  solving a global energy crisis. However, each brainstorming session should focus on one particular problem. Brainstorming sessions  usually follow 4  basic principles Go for quantity:  Participants of a brainstorming session are encouraged to come up with as many ideas as possible. Dont criticize:  During the session, participants shouldnt judge  ideas, be it their own or others ideas. Welcome unusual ideas:  Unusual and wild ideas are very much encouraged during a brainstorming session. Combine, refine, improve:  Participants of the brainstorming should try to build on each others ideas. The problem with traditional brainstorms Contrary to Osborns grand claim, studies have never  managed to prove the effectiveness of group brainstorms. Depending on the complexity of the problem the group is trying to solve, many studies actually find that traditional in-person brainstorms often  perform worse than the same number of people working independently. There are a number of reasons for this phenomenon, among them the so-called bystander effect, also known as social loathing. This is the tendency of people to make less of an effort if others are present. Social anxiety can play a big role, too, and affects particularly those members of the group who are shy, introverted or simply less experienced than other members. Additionally, individual  members of the group can only express one idea at a time if they want the rest of the group to hear their suggestion. This drastically  limits the number of ideas that can be generated within  a given time frame. If brainstorming doesnt work, then what should you  do instead? The solution to all of the typical problems associated with traditional brainstorms comes in the form of modern technology: Web-based collaboration software enables teams to brainstorm together in real time without having to be in the same room and physically interact with each other. Social anxiety is less of an issue when youre facing your laptop screen instead of colleagues or superiors who may be judging your every word; the bystander effect is less effective when there are no actual bystanders; and the number of ideas that can be collected  within a given timeframe is only limited by your typing speed. Compared to  in-person brainstorms, online brainstorming sessions have been found to increase the creative output by almost 50% of a standard deviation. The Most Effective Format for Online Brainstorming Online brainstorming sessions can be conducted with various types of collaborative  software, such as Google Docs (for linear notes),  online whiteboards (for randomly arranged keywords on a blank canvas) or sticky note tools (if youre a die-hard fan of neon post-it notes). However, the most effective format to brainstorm, generate ideas and get your creative juices flowing is probably a mind map. Heres what makes mind maps so effective: Mind maps provide structure and hierarchy for your ideas  and offer a great overview. All your ideas are visualized on one single page. The mind map format reflects how the human brain works. New ideas can  easily be generated  through association. Mind maps make use of colors, icons and images. These can  induce associations, emotions and connotations that can themselves  spark new ideas. Mind maps let you add ideas anywhere on the map. You can insert them wherever they fit best, and group related ideas together easily. Benefits of Online Mind Mapping Software Mind mapping software like MindMeister supports  online brainstorming sessions between an unlimited number of users, which means  you can  harvest the creative input of potentially dozens or hundreds of people. All changes are instantly visible in the mind map, so you can get inspired by other peoples suggestions  and immediately build on them. Sharing your map with others is  easy â€" just invite them via email or send them a secure link on your preferred channel. You can even publish mind maps to the web and invite the whole internet to contribute. We call these maps Wiki Maps. MindMeister allows for frictionless thought organization thanks to the incredible speed with which you can transcribe thoughts and ideas using key shortcuts. You can quickly  paste links and images into your mind map, and store additional information for ideas in the form of notes without cluttering up the map. Using MindMeister you can comment on other peoples ideas and vote them up or down. The results of your vote can then be visualized at the click of a button. You can  access the mind map anytime, anywhere, even from your mobile device. This way you can take part in the online brainstorming session whether youre in your office chair, in the subway or in the park. Using MindMeisters history mode you can track exactly who added what and when. How to Brainstorm Online Using a Mind Map There are a number of steps and best practices you can follow to ensure a productive and successful brainstorming session with your team. Heres what we recommend: Step 1: Start in the center Create a new, blank mind map in MindMeister and write the subject, problem or goal of your brainstorming session in the center. Add an image to the center topic if possible. Tip: Sometimes, formulating the subject as a question can help participants come up with ideas quicker. Step 2: Provide guidelines Write additional information about the exercise as well as guidelines for the online brainstorming session in the notes section of the center topic, so that everybody can quickly find out whats going on and what theyre supposed to do. Tip: Provide a concrete  deadline for people to add their ideas. This will ensure that the task doesnt get put off indefinitely. Step 3: Inspire others Before you share your map with anybody else, add a few ideas yourself to help others get started and inspire them to add their own input. Step 4: Share your mind map You can choose between inviting individuals via email, creating a secure link that you can paste into another channel (such as Slack, WhatsApp or a Facebook Group), or inviting whole groups of people at once. Step 5: Review the map Once everybody has added their input, review the mind map carefully. If the map has become too cluttered, group related ideas and use colors to highlight the best ones. This will help you get a better overview of the material. Step 6: Create action items Depending on the goal of your brainstorming session, you may end up with one single word as the result (e.g. when youre brainstorming to find a great name for your new app), or you may end up with a number of action items (e.g. when youre brainstorming  strategies to reach new markets). If the latter is the case, ensure that all action items are turned into tasks and inserted into your teams task management tool immediately. The last thing you want is for good ideas to rot away in a forgotten mind map. Heres a quick video demonstrating how to turn ideas into tasks using the integration between MindMeister and its brother app MeisterTask: Brainstorm Online with MindMeister Get Started! Its free! Get Started!

Conjugation of Creer

Creer, an everyday verb usually meaning to believe, is irregularly conjugated in terms of spelling but not pronunciation. The -i- in the conjugation ending is either accented or changed to -y- as needed to avoid diphthongs or an awkward -eie- combination. Common verbs that follow the same conjugation pattern are leer (to read), poseer (to possess) and proveer (to provide). Uncommon verbs with the same conjugation include descreer (to disbelieve), desposeer (to dispossess) and releer (to reread). Note that proveer has an alternative past participle, provisto, in addition to proveà ­do. Poseer also has an alternative past participle, poseso, in addition to poseà ­do. Irregular forms are shown below in boldface. Translations are given as a guide and in real life may vary with context. Infinitive of Creer creer (to believe) Gerund of Creer creyendo (believing) Participle of Creer creà ­do (believed) Present Indicative of Creer yo creo, tà º crees, usted/à ©l/ella cree, nosotros/as creemos, vosotros/as creà ©is, ustedes/ellos/ellas creen (I believe, you believe, he believes, etc.) Preterite of Creer yo creà ­, tà ºÃ‚  creà ­ste, usted/à ©l/ella creyà ³, nosotros/as creà ­mos, vosotros/as creà ­steis, ustedes/ellos/ellas creyeron (I believed, you believed, she believed, etc.) Imperfect Indicative of Creer yo creà ­a, tà º creà ­as, usted/à ©l/ella creà ­a, nosotros/as creà ­amos, vosotros/as creà ­ais, ustedes/ellos/ellas creà ­an (I used to believe, you used to believe, he used to believe, etc.) Future Indicative of Creer yo creerà ©, tà º creerà ¡s, usted/à ©l/ella creerà ¡, nosotros/as creeremos, vosotros/as creerà ©is, ustedes/ellos/ellas creerà ¡n (I will believe, you will believe, he will believe, etc.) Conditional of Creer yo creerà ­a, tà º creerà ­as, usted/à ©l/ella creerà ­a, nosotros/as creerà ­amos, vosotros/as creerà ­ais, ustedes/ellos/ellas creerà ­an (I would believe, you would believe, she would believe, etc.) Present Subjunctive of Creer que yo crea, que tà º creas, que usted/à ©l/ella crea, que nosotros/as creamos, que vosotros/as creà ¡is, que ustedes/ellos/ellas crean (that I believe, that you believe, that she believe, etc.) Imperfect Subjunctive of Creer que yo creyera (creyese), que tà º creyeras (creyeses), que usted/à ©l/ella creyera (creyese), que nosotros/as creyà ©ramos (creyà ©semos), que vosotros/as creyerais (creyeseis), que ustedes/ellos/ellas creyeran (creyesen) (that I believe, that you believe, that he believe, etc.) Imperative of Creer cree (tà º), no creas (tà º), crea (usted), creamos (nosotros/as), creed (vosotros/as), no creà ¡is (vosotros/as), crean (ustedes) (believe, dont believe, believe, lets believe, etc.) Compound Tenses of Creer The perfect tenses are made by using the appropriate form of haber and the past participle, creà ­do. The progressive tenses use estar with the gerund, creyendo. Sample Sentences Showing Conjugation of Creer and Similar Verbs No puedo creer que lo hayamos hecho. (I cant believe we did it. Infinitive.) He leà ­do todos sus artà ­culos. (I have read all of her articles. Present perfect.) Posees muchos talentos pero no eres lo suficientemente tenaz para explotarlos. (You have many talents, but you arent perseverant enough to take advantage of them. Present indicative.) Los escritores proveyeron muchas clarificaciones como esa. (The writers provided many clarifications like that one. Preterite.) Creà ­an que era un perro perdido pero la realidad era muy diferente. (They believed he was a lost dog, but the reality was much different. Imperfect.) Lo creerà © cuando lo vea. (Ill believe it when I see it. Future.) La abogada leerà ­a los contratos buscando una clà ¡usula de revocacià ³n. (The lawyer would read the contracts looking for a revocation clause. Conditional.) La felicidad no se encuentran en los bienes que poseamos. (Happiness isnt found in the goods we possess. Present subjunctive.) Era una manera para que proveyeran para sus familias de una manera digna. (It was one way for them provide for their families in a dignified manner. Imperfect subjunctive.)  ¡Lee este libro! (Read this book! Imperative.)

Essay Artificial Intelligence is Dangerous to Humanity

Artificial intelligence has become a big controversy between scientists within the past few years. Will artificial intelligence improve our communities in ways we humans can’t, or will they just cause danger to us? I believe that artificial intelligence will only bring harm to our communities. There are multiple reasons why artificial intelligence will bring danger to humanity, some of them being: you can’t trust them, they will lead to more unemployment, and they will cause more obesity. Artificial intelligence is the development of a computer system that is able to perform tasks of human intelligence like visual perception, speech recognition, and decision-making. Computer scientists have made a substantial advancement in the†¦show more content†¦Once this is determined and the robots get the drift of it, the scientist are saying that we will be able to have â€Å"nanny† robots. Who in their right mind would leave their child with a computer-controlled machine? I personally would never feel comfortable leaving my child with a robot. Yeah, the robot might be able to get the necessities like getting them food and drinks, but they won’t be able to give the child that â€Å"mother† feeling. Try and picture back to when you were a small child. Weren’t you always attached to your parents? Especially your mom? She just had that warm-motherly feeling that you happened to love. Imagine trying to get that same feeling from a robot. It just wouldn’t be the same. Like when you fell down and got hurt, what was the first thing you wanted? Most likely your mom, right? She just automatically made you feel better. There is no way for a child to get that same warm-motherly feeling from a cold, metal, machine. Not only am I worried about the child not feeling comfortable with the robot, but it could also be harmful for the child. What if the robot was changing a diaper or getting the child dressed and the robot has a gli tch, it could easily shock and injure the child. There is just no reason for leaving a child under only the supervision of a computer-controlled machine. It just sounds extremely risky to me. The scientists also plan to have these robots perform theShow MoreRelatedArtificial Intelligence is the Highest Form of Technology709 Words   |  3 PagesArtificial Intelligence Artificial Intelligence â€Å"is any intellect that vastly outperforms the best human brains in practically every field† (Bostrom). Artificial Intelligence (AI) is one of the highest forms of technology that we can create and can benefit the world in many ways if done correctly. 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Machines have been flourishing and evolvingRead MoreThe Future Of Artificial Intelligence1020 Words   |  5 PagesName: Kareem Toluwalope Student ID: B00781950 The Possible Future Of Artificial Intelligence (AI) Artificial Intelligence is the process of humanizing machines. Artificial Intelligence has a lot of benefits and disadvantages, which would increase in the coming years. Artificial Intelligence would be beneficial to humans because we have a lot to improve upon in our society. Artificial Intelligence would be a great asset, but it should be treated with caution. Machines with AI could be used in medicalRead MoreThe Impact Of Artificial Intelligence1054 Words   |  5 Pages As Artificial intelligence (AI) becomes more and more complex, so do the concerns and stigma surrounding it. AI has been defined by Merriam-Webster (n.d.) as the capability of a machine to imitate intelligent human behavior. Between Siri, Spotify auto-play, Amazon suggestions, and spam filters on e-mailing services, AI has already worked itself in our everyday lives. As AI progresses, we can see it used in self-driving vehicles, taking over tedious human jobs, or as a companion in life. TheRead MoreThe Ethics Of Artificial Intelligence1595 Words   |  7 PagesNick Bostrom’s article for the Cambridge Handbook of Artificial Intelligence introduces Artificial Intelligence (AI), the process by which a computer performs a task that would typically require a human. He breaks down the incredibly broad field of Artificial Intelligence into four main categories: †Å"Artificial General Intelligence† (3), â€Å"Machines with Moral Status† (6), â€Å"Minds with Exotic Properties† (9), and â€Å"Superintelligence† (14), describing the characteristics and ethical components of eachRead MoreVideo Games And Its Effects On Society1632 Words   |  7 Pagesin pigs, whether this technology could be considered positive or negative is debatable but there are also ethical concerns to consider. Finally another form of technology that has been popular within Hollywood productions is the concept of artificial intelligence. In Ronald Wrights A Short History of Progress he defines a progress trap as having â€Å"†¦an internal logic that can lead beyond reason to catastrophe. A seductive trail of successes may end up in a trap.† (Pg 5). Some advancements in technologyRead MoreArtificial Intelligence And The Singularity Conference1149 Words   |  5 PagesRecently there was a speech at the Artificial Intelligence and The Singularity Conference in Oakland, California. There was a great lineup of speakers, including AI experts Peter Voss and Monica Anderson, New York University professor Gary Marcus, sci-fi writer Nicole Sallak Anderson, and futurist Scott Jackisch. All of us are interested in how the creation of artificial intelligence will affect the world. The topic was â€Å"The Morality of an Artificial Intelligence Will be Different from our HumanRead MoreArtificial Intelligence Vs Artificial Intelligence1050 Words   |  5 Pagesdiffering capabilities and quickly advancing levels of intelligence. Since machines have a rapidly expanding range of capabilities and intellect, they have the potential to pose a very real threat to humans in the coming years. â€Å"The capability of a machine to imitate intelligent human behavior† (Artificial) is known as artificial intelligence or AI; examples of which include Apple’s Siri, Google Now, and Samsung’s Bixby. Modern artificial intelligence is termed narrow AI, which means that machines are

Lionel Messi Free Essays

Alex Bello Writing 2 Mrs. Chavez 1/17/13 Soccer I decided to write about soccer because it is something I love and have passion for. I have been playing soccer all my life since I started walking and haven’t stopped playing. We will write a custom essay sample on Lionel Messi or any similar topic only for you Order Now I play soccer here at MCC and I was the leading scorer and I was selected for the 2nd team all-region as a freshmen. I was the only freshmen on the team to get this award. It is a privilege for me to have soccer in my life. I am so thankful that I am able to do something I love. I have an idol. A mentor and someone I look up to in soccer. His name is Lionel Messi. He is known as the best player in the world today, and some people say that he is the best ever. To my opinion, he is the best ever. He has done things in soccer that no one has ever done in the history of the sport. He scored 92 goals in one calendar year. The previous record was 86 goals in the 1980’s. That is an unbelievable record. Messi is only 5’6 but he is very strong for a short guy. He was in born in Rosario, Argentina. He moved to Spain when he was only 7 years old and he has Spanish citizenship. When he became a pro, he decided to come play for his native country. Another part of soccer that really motivates me to play better, is watching the team FC Barcelona play. They are known as the best team In the world today. They are smooth and have a great touch with the ball. No other team in the world keeps up with their fast pace. Messi also plays for this team. This is where he set the record. In 2010, Barcelona set the record for winning every tournament of that year. I love to watch this team play. I learn a lot from them. Lionel Messi has played in 2 world cups, and by record, he doesn’t usually perform at his best. People say he is more lazy when he is playing for his country. Messi says that he always gives his 100% when he is out in the pitch. He also said that he is more nervous, but he promised that in the world cup of 2014 he will perform at a successful level. I am very excited to watch the 2014 world. It will be held in Brazil. It should be a very exciting event, also because it is the biggest sports tournament of the world. How to cite Lionel Messi, Papers

Summary Essay free essay sample

In other words, Graff emphasizes that an individuals intellectualism should not be judged solely on the individuals performance or interest in exclusively school-related subjects. Less easy to relate to subjects that are enjoyable. Sports, art, and pop-culture are just some of the many topics that appeal to many, and can yield thoughtful debates and worthwhile conversations. However, the subjects that we are encouraged (if not forced) to study and talk about in school can be considered dull and uninteresting by many individuals like myself.Graff writes, Hey [students] would be more prone to take on intellectual identities if we encouraged them to do so at first on subjects that interest them rather than ones that interest us. (Graff 381 Magazines like Sports Illustrated and People can help students formulate intellectual thoughts and debates, especially since it is easier to relate to these topics than Shakespeare or Chaucer. Graff gives us a background to his personal experience that helps as a basis for his argument. We will write a custom essay sample on Summary Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Growing up as a kid, he was naturally smart but wanted to hide it out of fear. Although he grew up on a middle class block in Chicago, Graff lived very close to what he describes as working-class hoods (Graff 382). The young Graff was forced to balance proving his teachers and family that he was smart, and at the same time not allowing himself to get bullied and alienated from the community of hoods who were more than willing to ostracize Graff if he appeared too smart for his own good.A solution to this problem was to study sports. Graff found that studying sports (reading Sports Illustrated and other sports-related materials) was a great way to develop many of the intellectual skills he uses today. Graff argues, Sports after all was full of challenging arguments, debates, problems for analysis, and intricate statistics that you could care about, as school conspicuously was not. (Graff 384). Graff used sports as a means of intellectual growth, which led him to pursue the life that he now lives.In addition to his academic progression with help from sports, Graff also mentions that being an intellectual in the world of sports also has advantages in the real world. Its very difficult to walk up to someone and discuss a literary piece like Macbeth. Yet, walking up to a stranger and starting a inversion about sports is quite easy and even common in certain locations. It is also more socially acceptable (in my opinion) to talk about a subject that is more easily understood compared to a subject that is complex.For example, believe it is an awkward experience whenever someone tries to discuss a subject with me that I have no experience in. Either have to lie my way through the conversation, or admit my lack of knowledge. With sports, fashion or art, its a universal understanding: if youve seen it, you can discuss it. Later in the article, Graff draws parallels and differences from the world of academia and the world of sports. On page 384, he mentions that the real world of academics is organized like many sports teams, and has a very competitive nature.However, Graff clarifies, In this competition, points were scored not by making arguments, but by a show of information or vast reading, by grade-grubbing, or other forms of one-musicianship. (Graff 385). He notes that schools missed a great opportunity to use sports as a way Of ushering students into the world of academics without scaring them. I believe it would be beneficial to gain an alternative point of view from money who was not involved in academics professionally. I hope that this quote will enhance understanding of the argument that Graff is making, while offering insight from the point of view from a student.Outpace Shaker had a famous quote about education that he made when he was only seventeen years old. He said, School is really important: Reading, writing, arithmetic. But what they tend to do is teach you reading, writing, arithmetic Then teach you reading, writing, arithmetic again. Then again, then again, just making it harder and harder just to keep you busy. Outpace goes on to suggest that schools should diversify the classes they offer, so that students are better educated about serious issues that are present in our society today. Hint Graff would agree with this quote, because it echoes Graff argument to a certain degree. Graff writes, If I am right, then schools and colleges are missing an opportunity when they do not encourage students to take their nonacademic subjects as objects of academic study. (Graff 386) Comparing these two quotes, it is easy to find a parallel. Both Shaker and Graff understand that there should be more to school than just the traditional auricular (as Outpace puts it Reading, writing, arithmetic). Summary essay free essay sample Victor David Hanson did his undergraduate work at the University of California at Santa Cruz and his Ph. D. work at Stanford University. He is a specialist in military history and has taught classics at California State. A noted conservative, Hanson is a senior fellow at the Hoover Institution. In his essay, â€Å"Our Brave New World of Immigration† at realclearpolitic. com on May 25, 2006, he claimed that if illegal immigrants do not adapt to U. S laws, language and culture, American citizenry will not except them. First, Hanson determined effects that illegal immigrants cause in the U. Society. He described a situation in which an illegal immigrant drove a â€Å"van had blown a bald tire† (699). It was not a safe car, and it caused the accident in which the driver likely â€Å"has no insurance or driver license† (699). He ran away, so the state has to pay for all their damages. Besides that, he wrote that illegal immigrants did not care for their car condition, and they caused property damage, so the owner of the damaged vehicle had to pay the money to fix it. We will write a custom essay sample on Summary essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Second, he discussed about the nature of the illegal immigrants. There are large numbers of â€Å"young males from Mexico [who] arrive in a strange country mostly alone, without English,† (699). He also talked about how so many illegal immigrants are uneducated. Furthermore they come here and work, and they send the money back to their country rather than spend it the U. S. Then, he compared the immigration of today with the immigration in the past. It is opposite in that people came to America legally in the past. Today, he wrote, â€Å"It is estimated that the United States is home to 11 or 12 million aliens,† (700).

Musics impact on Life essays

Music's impact on Life essays Personal Essay In peoples life there is a point, a main focus, that causes that person to become what they are. For me that point or focus is music. To me its more than just music, and it is involved, in some way, in virtually every aspect of my life. It is also what I hope to support myself on in form or another. That is my ultimate dream. Music governs my life everyday, and not just when Im singing, playing guitar, or studying music theory. It influences my life every time I hear a song and every time I even think about music. When I wake up the first thing I do is turn on music. It starts my day and gets my brain flowing in the morning. This is an essential part of my life as I find listening to music in the morning helps calm me down whenever things get hectic during the day. Then I go to choir and vibrations, all in a row. This aspect is the only time I regret it because I have to put so much time into it, whether it be rehearsals or just sorting things out. Not to say I dont enjoy it, its just taxing. These classes teach me appreciation for all types of music, not just the ones I listen/play. Also included in my school life is music theory, which is one of the most interesting classes Ive ever taken. This class helps me implement the things I learn into my own playing and writing. A fter I go home on the weekends I mostly write music and play in my band, Wynkus, with Andrew Roberts playing drums and Daniel Nix on bass. Playing in a band is the most enjoyable thing I have ever done. Its the foundation of why I want to be a musician. These things so far have all been directly related to music. But I also find that I am governed by music in the way I related and act towards people, the way I see current issues, how I si...

Countries, Nationalities, and Languages in French

Countries, Nationalities, and Languages in French Using the names of  countries around the world is fairly easy  if you have memorized them. This is an easy vocabulary lesson because the French names are very similar to what you are used to saying in English. The only tricky part is making sure you use the correct prepositions, which change with the gender of the country or continent youre discussing. Beyond the country name itself, we will learn the word describing the nationality of a countrys residents and the names of the primary languages spoken. Plus, we will review the names for the worlds continents.   Note that the additional letters required to make nationalities and  adjectives feminine are indicated in parentheses after the relevant words. Finally,  wherever you see a little speaker after a name, you can click on it and hear the word pronounced. The Continents (Les Continents) There are the seven continents of the world; seven is the prevailing convention at present, while some countries list six continents and others, five. Notice the similarities between the English and French names. The adjectives are very similar and can be used to describe the residents of each continent. Continent In French Adjective Africa Afrique Africain(e) Antarctica Antarctique Asia Asie Asiatique Australia Australie Australien(ne) Europe Europe Europà ©en(ne) North America Amà ©rique du Nord Nord-Amà ©ricain(e) South America Amà ©rique du Sud Sud-Amà ©ricain(e) Languages and Nationalities (Les Langues  et  Les  Nationalità ©s) It would be a very long list if we were to include every country in the world, so only a small selection is included in this lesson. It is designed to give you an idea of how countries, nationalities, and languages are translated between English and French; its intended as an indicative list, not a comprehensive list of countries. That said, we do have a comprehensive list of the French names for the worlds countries  elsewhere, which you do well to  review. For nationalities, the proper  noun  and adjective are exactly the same, except the proper noun is capitalized, while the adjective is not capitalized.  Thus:  un Amà ©ricain  but  un type amà ©ricain. You will also note that the masculine adjective for many of these countries is spelled and pronounced just like the languages.   Only the primary languages for each country are included in the list, though many countries have citizens who speak many languages. Also, note that the names of the languages are always masculine and are not capitalized. Country Name Name In French Nationality Language(s) Algeria Algà ©rie Algà ©rien(ne) l'arabe, le franà §ais Australia Australie Australien(ne) l'anglais Belgium Belgique Belge le flamand, le franà §ais Brazil Brà ©sil Brà ©silien(ne) le portugais Canada Canada Canadien(ne) le franà §ais, l'anglais China Chine Chinois(e) le chinois Egypt Egypte Égyptien(ne) l'arabe England Angleterre Anglais(e) l'anglais France France Franà §ais(e) le franà §ais Germany Allemagne Allemand(e) l'allemand India Inde Indien(ne) l'hindi (plus many others) Ireland Irlande Irlandais(e) l'anglais, l'irlandais Italy Italie Italien(ne) l'italien Japan Japon Japonais(e) le japonais Mexico Mexique Mexicain(e) l'espagnol Morocco Maroc Marocain(e) l'arabe, le franà §ais Netherlands Pays-Bas Nà ©erlandais(e) le nà ©erlandais Poland Pologne Polonais(e) le polonais Portugal Portugal Portugais(e) le portugais Russia Russie Russe le russe Senegal Sà ©nà ©gal Sà ©nà ©galais(e) le franà §ais Spain Espagne Espagnol(e) l'espagnol Switzerland Suisse Suisse l'allemand, le franà §ais, l'italien United States United Stats Amà ©ricain(e) l'anglais

Reactio paper 1 Research Example | Topics and Well Written Essays - 750 words

Reactio 1 - Research Paper Example A Warm December aggrandizes the mystical and hidden understanding of the transcendental feeling of love and ameliorates one’s perception about being human. He was intelligent, grown up, tall, impressive and a tender natured father. She was a sweet, gentle and soft spoken single. However there was one contrast that he was as a whole ardent in nature: on contrary she was very reserved and stand-off-ish. She had a reason for being reserved and the reason was the Sickle Cell Anemia. Unlike Bette Davis and Ali MacGraw and all the other diminishing personas of Hollywood, this story is a timelier segment of a rare blood disease of this girl which remained imprinted in the hearts of the public for a long time. This film attenuated and switched the then discernment of love among the minds of the people and made an altogether new mystical and amusing version of love. The story engulfed the public from the very start as it will be explained in the upcoming context. The actual motivations and the objectives of the movie, "A Warm December" (besides gaining a good reputation) are friendliness with your kids and understanding them, domestic and homely care, affections and virtues, sentimental and emotionally embedded sex, touristic and inspiring and striking personality. It is like a very few hidden and unexpressed emotions which lay in the clandestine veil of the human emotions, which may or may not be understood, but cannot be told for sure. Dr. Matt Younger came to England for the sake of rest and relaxation and to show his daughter the dirt motorbike race. Catherine was also there with her uncle who was an African ambassador. They met, feelings developed Catherine always had a reserved attitude towards the happening around her despite her other capabilities and qualities. That was because she had this disease’s secret. Matt, on the other hand also had some secrets. The craving to live an ordinary life and to forget the bitterest fact that Catherine would liv e not much was so much impregnated in her. After their meeting the same wish mounted further in her heart. Dr. Matt Younger, however on the other hand was a compassionate person, an avid dancer and a racer also, who tried his best to be a good father, and succeeded in his goal. In the movie "A Warm December" the story line inclined towards the originality in expressions and reality. The movie depicts the very capital of west as well as a tour to the African art gallery and some formal musical presentations. The movie is an integration of different experiences, specially parents and children’, the rich and the poor, and the intellectual and the physical. At last when she is free , she cried in a joyous shriek that, â€Å"May I cook?, do all households, spend time with Stefanie?, and not to waste the left precious moments of her life in vain. The story depicts full and positive blend of fine people and set of realities about the Africans, blacks and the American-African tribes . It shows that the anachronistic prejudices and the racism against blacks have long been vanished but the biological effects remained. The fatal facts is the disease which was found to be common in Blacks, but still it was very promising to develop relations between man and a woman regardless of the severity of the illness, which does not count when it comes to the question of love, care and affections. For the romance part in the movie, the director Sidney Poitier, who

Coursework Essay Example | Topics and Well Written Essays - 3000 words

Coursework - Essay Example Introduction The global financial have been experiencing a rapid growth in last two decades and considering the present scenario of the global market, it can be claimed the market is emerging with major developments. The globalization of financial market has been passing constant developments which have been led by the concept of globalization and internationalization. Globalization has influenced the entire human activities including their culture and life style. In case of the business, the globalization has led to bring significant improvement including the process of management. The thought process of managers and owners has changed as they have started to realize their responsibilities. On the other, with this internationalization of business, the entire global business is also suffering from complexities and intensified competition. However, in order to cope with these complexities and competition, the business organizations have also developed a number of effective tools and t echniques. In the same manner, the global financial markets have also emerged as an important and developed industry. Finance always has been a vital area for the every individual and institution. With the increasing the globalization of business, the necessity of financial services has also been frequently. The global the financial institutions and companies have realized the underlying opportunities in global platform and they keep expanding their market. In this course of development in the global financial markets, there are certain influencing factors. This paper will attempt to discuss important aspects of international financial markets which have led to bring such development. The overall discussion will be presented in four major sections followed by a concluding remark. The first will address the role of financial deregulation and capital control in international diversification. The next section will offer s discussion the two major drivers of financial i.e. technology an d innovation in global financial market and it will be followed by a description and mechanism of carry trade strategy. Finally, the influence of international capital market on share price and cost of capital will be explained followed by an overall conclusion. 2. Role of Financial Deregulation and Capital Control on Financial Globalization and International Diversification 2.1. Concept of Financial Deregulation and Capital Control The importance of the financial deregulation has started to rise with increasing opportunities in the global market place. Financial deregulation can be referred as abolishment of restrictive laws that often cause barriers for the financial institutions. Financial deregulations are important and similar as the free trade policies. Both, the financial deregulation and free trade policy strive to bring development in the market by increasing competition Hope and Maeleng have defined the free trade policies as â€Å"competitor-enhancing device† as it is meant to discard the unnecessary restriction and barriers by offer

Strategically Siting Constructed Wetlands to Target Nitrate Removal Ess

Strategically Siting Constructed Wetlands to Target Nitrate Removal: A GIS Method Applied to an Agricultural Watershed in West Central Indiana Intensification of agricultural practices in the Midwest has led to increased nutrient losses in surface runoff and subsurface drainage, impacting downstream water quality and the problem of hypoxia in the Gulf of Mexico. Nitrate losses are especially significant in heavily tile drained land, characteristic of west central Indiana. Constructed wetlands have been shown to be effective in reducing nitrate loads leaving Midwestern crop land. Strategically targeting sites that intercept high nitrate loads, and sizing the wetlands according to the characteristics of their watersheds, can maximize wetland efficiency while minimizing costs and maintaining productive agriculture. The goals of this work were to develop a methodology for targeted wetland placement to remove nitrate and to estimate the impact of these wetlands in the landscape. Within the study region, 19 locations were found to be suitable for wetland placement, requiring conversion of 0.1% of the watershed. These wetlan ds would intercept 3% of flow from tile-drained lands, removing approximately one percent of all nitrate exported from all tile-drained land in the watershed. Wetland selection was most sensitive to criteria relating to contributing area, exclusion of streams where wetlands could be potentially located, and topography. While this approach efficiently identifies optimal locations for siting wetlands, best management practices in addition to these wetlands are needed to meet water quality goals in the Midwest. Keywords: Constructed wetlands, Nitrate, Geographic Information System (GIS), Water Quality, Wate... ...ould also be minimized. The main goal of this work was to develop a methodology for targeted wetland placement to remove nitrate from tile-drained agricultural lands. The specific objectives were to: 1) Determine suitable wetland sites in an 8-digit HUC in Indiana using GIS methods and wetland siting criteria; 2) Create preliminary wetland designs at each site; and 3) Estimate the nitrate removal provided for each wetland design, using a simple regression-based model. A key aspect of this GIS analysis was calculating the tile-drained contributing area draining to each location, which ensured that these wetlands intercepted large flows and maximized nitrate reduction in the landscape. This watershed-scale approach is critical to efficiently implement best management practices, such as constructed wetlands to reduce nitrate losses from agricultural watersheds.

Competitive Edge of Vitasoy

The Final Year Project of â€Å"Competitive Edge of VITASOY† Coventry University – BABA Table of Content Chapter 1 Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Chapter 2 Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4-5 2. 1) Background of VITASOY 2. 2) Aim & Mission Chapter 3 Research Objectives Chapter 4 Literature Review Chapter 5 Methodology Chapter 6 Conclusion Chapter 7 Recommendation Chapter 8 Ethical considerations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 Chapter 9 Scope and Limitation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦20 Chapter 10 Table Time †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Chapter 11) Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦21 Appendix I Chapter 1) Abstract: In this study, the topic is † Competitive edge of VITASOY†. I am going to study† VITASOY holding Ltd† and analyze the factors of marketing competitiveness of VITASOY. The business environment will be assessed by SWOT analysis and marketing mix. Besides, I am going to find out the reasons for the VITASOY success at the past . The current marketing strategies of VITASOY when facing the changing perception of customers a s well as how can increase competitiveness in the future. Besides, I am going to conduct a survey to collect data on internet. It can help us to analysis the reasons of competitive edge for VITASOY. I will collect primary data and secondary data. Primary data is questionnaires. Secondary data is journals and annual report of VITASOY. Competitive edge can help competitive analysis and recommendation will be providing some marketing plans for further to increase the marketing competitiveness. Chapter 2) Background 2. 1) Background of VITASOY VITASOY is 70th anniversary, which has been established for long time in Hong Kong. In 1940, the brainchild of Dr K. S. Lo, who was bringing the soymilk made from this healthy little bean to a wider market. Moreover, VITASOY was nutritious, high-protein soymilk that was sold at reasonable price to Hong Kong people after the World Wars. At first, VITASOY was delivered fresh to people's homes on bicycle; later VITASOY began selling their soya bean milk through retail outlets. In 1953, VITASOY started to adopt sterilization technology of VITASOY soymilk drinks. This enabled the drinks to be stored without refrigeration, therefore they grown the distribution and revolutionized the business. In 1975, VITASOY was the first Hong Kong Company to introduce Tetra Pak packaging technology for drinks production. The packaging system, which involves UHT (Ultra High Temperature) sterilization of the product and packaging in aseptic cartons, make sure the drink product can be kept for months in the normal atmospheric temperature. In 1976, VITASOY Ltd builds a new VITA line of juice drinks and was the world’s first ready-to-drink VITA lemon tea. The new product line can increase the competiveness. In 1987, New HK$100 million head office and plant opened in Tuen Mun ,Hong Kong In 1993, VITASOY gain a tofu plant in US. In 1994, VITASOY became a household name and a listed company (0345. HK) on the Stock Exchange of Hong Kong with plants located in Hong Kong, which is setting new standards of quality and innovation wherever its products are sold. In 2006, VITASOY launched in mainland China-Imported from Hong Kong under the Closer Economic Partnership Arrangement (CEPA). Therefore, VITASOY start to develop in the China market In 2007, a new product line â€Å"SAN SUI Tofu† was launched in Hong Kong. Nowadays, VITASOY product sells in over 40 markets around the world. VITASOY is a dynamic, international organization setting new standards of quality (Source: Vitasoy website) 2. 2) Aim and mission The VITASOY aims to sustain the leadership in promoting supreme quality of life by producing high quality, nutritious and great tasting products which will satisfy the needs of the market. The mission of the company is to promote well-being among consumer. The mission is attained by producing healthy and innovative products. The company is known to be innovative, with reliable employer and willing to create value for the shareholders. (Source: Vitasoy website-http://www. vitasoy. com/) Chapter 3)Research Objectives VITASOY is one of the most popular healthy beverages companies, which provides nutritious and healthy products. The main objective of this study is to find out what is the competitive edge of VITASOY. In this study, key focus on the questions included: †¢ How to maintain the position of market leader in beverage industry? †¢ How to increase the competitiveness in the future? What are the success factors for VITASOY in the customer ‘s point of view ? †¢ How to increase customer satisfaction and to sustain market share in the future? Chapter 4) Literature Review Article 4. 1-Competitive  strategy In this book, it has methods that proof to the long period. It point out that the competitive strategy research has been limited. Competitive strategy remains to the study of stra tegic management. We have understood organizational sources of advantage must be matched by knowledge on the strategies inaction through which these assets realize value in the market. Although this study has stated that cost and differentiation do play a important role in discriminating between competitive strategy designs, its had accumulate of the experience record has disclosed a more productive and more fine-grained descriptive system than that originally proposed, and has focused attention on the need for a more complete, specification of the link between competitive strategy and company performance. ( Source : Chichester. (2000). What have we learned about generic  competitive  strategy. A meta-analysis Colin Campbell-Hunt. Strategic Management Journal. Chichester:  Feb 2000. Vol. 21, Iss. 2;  pg. 127) Article 4. 2-Competitive advantage This book wrote that the concept of completive advantage, demonstrating that in compare to its apparent objectivity, it shows circularity, ambiguity, ontological problem and subjectivity. These inherent and intractable inadequacies suggest that it is poorly specified as an object of strategy. In searching to move beyond the limitations of competitive advantage, attempts to make a different between competition and strategy were sought. Strategy is how actors consciously or unconsciously seek to change company performance, as competition is the process by which performance becomes relative. Source : Jeremy Klein(2002) Beyond competitive advantage. Strategic Change. Chichester: Sep/Oct 2002. Vol. 11, Iss. 6; Article 4. 3 -New product development The writer suggested that I can use the micro level research to help build new product development. It needs to focus on new product development performance as results of information flow. It is affected by inf ormation available between firms with formal cooperation agreements. Besides, the writer suggested two methods of the formal external information network, variety and control, have an impact on a firm’s new product development performance. Moreover, it showed that there are three factors have different relationship of new product development performance: new product innovativeness, development time and market performance – provide a holistic, yet under-explored, view of new product development performance. ( Source : Kirk D (2004)New product development performance: Using networks to access information  Wessel, Ph. D. ,  The University of Utah Article 4. 4 -Competitive advantage The book explains the definition of competitive advantage. A firm  has  over its competitors, allowing it  to generate greater sales or margins and  retain more customers than its competition. There can be many types of competitive advantages including  the firm's  cost structure, product offerings,  distribution network and customer support. All of the factors can be use for Vitasoy to study for this research. ( Source :Linda Argote (2000). Knowledge Transfer: A Basis for Competitive Advantage in Firms Organizational Behavior and Human Decision ProcessesVolume 82, Issue 1, Pages 150-169 Article 4. 5 –BCG Matrix From Book: BCG STARS  (high growth, high market share) – Stars are defined by having high market share in a growing market. – Stars are the leaders in the business but still need a lot of support for promotion a placement. If market share is kept, Stars are likely to grow into cash cows. BCG QUESTION MARKS (high growth, low market share) – These products are in growing markets but have low market share. – Question marks are essentially new products where buyers have yet to discover them. – The marketing strategy is to get markets to adopt these products. – Question marks have high demands and low returns due to low market share. BCG CASH COWS (low growth, high market share) – Cash cows are in a position of high market share in a mature market. – If competitive advantage has been achieved, cash cows have high profit margins and generate a lot of cash flow. Because of the low growth, promotion and placement investments are low. – Investments into supporting infrastructure can improve efficiency and increase cash flow more. – Cash cows are the products that businesses strive for. BCG DOGS (low growth, low market share)- Dogs are in low growth markets and have low market share. – Dogs should be avoided and minimized. – Expensive turn-around plans usually do not help. My review: BCG Matrix have been used in this project, it can analysis Vitasoy of market and growth. It can help us to know more improvement. [pic] My review: BCG Matrix analyzes the traditional Vitasoy Soya milk, the product is the Cash Cow group. Because the business has high market share compared to competitors. The future growth is limited and slow growing. This is a mature market leader. As the market has matured, the enterprise is not easy to expand the market size. It is the market leader. They can have high margin and cash flow. This business generates a lot of cash and helps the organization invest in other businesses. Since the market does not attract new players, this business does not need substantial investments to keep the market share. Cash Cows have to protect and keep the market share stable and maximize cash flow. (Source: Ricky W. Griffin . Management. Cengage Learning, 2006 – page. 219 Article 4. 6- SWOT analysis A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. Strategic Planning has been the subject of much research. Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses: are characteristics that place the firm at a disadvantage relative to others. Opportunities:  external  chances to make greater sales or profits in the environment. Threats:  external  elements in the environment that could cause trouble for the business. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. My review: SWOT analysis have been used, it is useful to analyze the information of Vitasoy. Beside, Strengths and weaknesses can study internal environmental and Opportunities and threats can study external environmental. The strengths is the seem to be Marketing Mix (5P) A) Product Vitasoy product includes soya, VITA, SAI SUI, CULCU-PLUS and Tsing Sum Zhan products. Soya Products line includes Vitasoy Soya bean Milk, Malted Soya bean milk, Dark Chocolate Soya bean Milk, melon soya milk. VITA product line includes lemon tea, Ceylon Lemon Tea, Juice and Pure Distilled Water. SAN SUI product line includes Black Soya Milk, Tofa Dessert, Silken Tofu, Pan Fried Hard Tofu. CALCI-PLUS product line includes Fiber, Collages and Oat. Tsing Sum Zhan product line includes Fid and White fungus Drink, Rock Sugar lily Bulb and Papaya Drink. Vitasoy have more product lines to provide health product. The soya drinks are high quality, high calcium and low fat. It can help people to protect their bone and health. Beside, Vitasoy enjoy developing new taste and package to meet young people, such as red bean soya and melon soya. In the result of survey, it point out most people consider the taste of drink to choose Vitasoy. B) Place Vitasoy have many distributors so Vitasoy soya milk often sells in supermarkets, stores, convenience shops. People can buy it easily. In the result of survey, most people think that they can easy to purchase Vitasoy soya milk. 8% people buy it in supermarkets. Wellcome and Parknshop can provide a lot of types of products to choose and the price is cheaper. 32% people buy in convenience shop. 7-11 and Circle K are more convenience although the price is higher than others. Vitasoy have a large market share. C) Price Supermarket of Wellcome and Parknshop sold Vitasoy soya bean milk 375ml with HK$3. 5. Convenience shop of Circle K and 7-11 sold it with HK$4. 5. The price of Vitasoy soya milk 375ml is about HK$3. 5 – HK$4. 5. If we compare with other drink, the selling price of Vitasoy is very reasonable. In the result of survey, most people think that the price of Vitasoy is reasonable. And 30% consumers consider the price is the reason to purchase Vitasoy products. Therefore, the price of Vitasoy has competitive advantage D) Promotion Effective promotion or advertising is a method on how companies can effectively market their products in a marketing environment. Effective marketing strategy means that the products of Vitasoy being provided are always excellent. You can see the Vitasoy‘s advertisement in  mass media. For example: TV, radio, newspapers, magazine, internet and mobile phones etc. Vitasoy invest a lot of money in the promotion in order to keeping creating a new image to attract teenage and remain Vitasoy is not outdated. Beside, Vitasoy have enjoy to cooperate with green enterprise and charity organizations as it will increase their positive image. E) People People are the most important element of any service or experience. Therefore, Vitasoy respect the staff development. Vitasoy will provide training and education to improve employees’ performance and maintain a high quality of personal service ( Source : David W. Pickton,  ( 1998) Strategic Change. Volume 7,  Issue 2,  pages 101–109 Article 4. 7 – Identifications of SWOT Strengths: attributes of the organization that is helpful to achieving the objective. Weaknesses: attributes of the organization that is harmful to achieving the objective. Opportunities: external conditions that is helpful to achieving the objective. Threats: external conditions that is harmful to achieving the objective. It is critical that correct identifications of SWOT's are identified because of the subsequent steps in the process of planning for the achievement of the selected objective are to be derived from the SWOT's. Source: Lawrence G. Fine (2009). The SWOT Analysis: Using Your Strength to Overcome Weaknesses, Using Opportunities to Overcome Threats. CreateSpace Article 4. 8– Research Primary Research – Advantages Greater Control – Not only does primary research enable the marketer to focus on specific issues, it also enables the marketer to have a higher level of control over how the information is collected. In this way the marketer can decide on such issues as size of project (e. g. , how many responses), location of research (e. g. , geographic area) and time frame for completing the project. Efficient Spending for Information – Unlike secondary research where the marketer may spend for information that is not needed, primary data collections’ focus on issues specific to the researcher improves the chances that research funds will be spent efficiently. Proprietary Information – Information collected by the marketer using primary research is their own and is generally not shared with others. Thus, information can be kept hidden from competitors and potentially offer an â€Å"information advantage† to the company that undertook the primary research. (Source : Albert Breneman (1998). State of the art marketing research. McGraw-Hill Professional, 1998 – page 40 ) Article 4. 9 – Research |Method |Comments | |Telephone interviews |Not to be confused with â€Å"telesales† (which is a method of selling), the telephone interview allow quicker| | |feedback than a postal survey. However, potential customers are often wary of being called and may be | | |reluctant to give anything other than short answers |Online surveys |Increasingly popular and relatively low cost, online surveys are widely used by small businesses as a way| | |of capturing the views of existing and potential customers | |Face-to-face surveys |Personal interviews conducted face-to-face. A costly, but good way to get detailed insights from an | | |individual | |Focus groups |Groups of potential customers are brought together to discuss their feelings about a product or market. | |Focus groups are a good way of getting detailed information about customer tastes and preferences | (Sou rce : Jan Wiid,  Colin Diggines (2010). Marketing Research. Juta and Company Ltd,. page 84) Article 4. 10 The company’s strong brand has given it an edge in the respective markets it serves. The company owns two production facilities in Shenzhen and Shanghai which manufacture Vitasoy products for the local markets as well as for exports to Chinatowns in Western countries via Hong Kong. The distinct characteristic of the business is its ability to adapt itself to the local market. The company is able to tailor made packaging and customize its product formulas depending on the local cultures of its targeted markets. For instance, in China, only the Vitasoy brand exists. The company employs the â€Å"1 business, 1 core brand and core city† strategy in marketing its products in more established and prosperous cities in China. . Each region in China is given different taste profiles to market its products. Black bean and sesame favours are some of the popular ones used in its products in accordance with local market tastes. ( Source : Bizad Abroad (2009) . Vitasoy Post Trip  Report ) Article 4. 11 – Vitasoy Cash Cow The efficiency of financial management, specifically the cash flow management is judged by the success in achieving the firm's goal. The shareholder wealth maximization goal states that management should endeavour to maximize the net present (or current) value of the expected future cash flows to the shareholders of the firm. Net present value refers to the discounted sum of the expected net cash flows. Some of the cash flows, such as capital outlays, are cash outflows, while some, such as cash proceeds from sales, are cash inflows. Net cash flows are obtained by subtracting a given period's cash outflows from that period's cash inflows ( 2002). The discount rate takes into account the timing and risk of the future cash flows that are available from an investment. The longer it takes to receive a cash flow, the lower the value investors place on that cash flow now. The greater the risk associated with receiving a future cash flow, the lower the value investors place on that cash flow. (Source : Research Proposal: Evaluation of the Efficacy of Cash Flow Management System of Vitasoy International Holdings Limited) Article 4. 12 – Problem of melamine-tainted product The scandal was blamed for the deaths of at least six babies. More than 300,000 fell ill, mainly with kidney problems. The suspects associated with Lekang Dairy were identified as general manager Zhang Wenxue and vice general managers Zhu Shuming and Tong Tianhu. The fourth suspect was Ma Shuanglin, a milk powder dealer. The report came a day after state media said the mainland had launched a new probe into food safety after the discovery that melamine-tainted products had found their way back on to the market. Source : City in clear as killer China milk returns. The Standard – free newspaper distributed on 4 February 2010) Article 4. 13 – Current marketing Strategies: Differentiation [pic] A differentiation strategy is appropriate where the target customer segment is not price-sensitive, the market is competitive or saturated, Vitasoy ‘s customers have very specific needs which are possibly under-served, and the firm has unique resources and capabilities which enable it to satisfy these needs in ways that are difficult to copy. These could include patents or other Intellectual Property, unique technical expertise, talented personnel, or innovative processes. Successful brand management also results in perceived uniqueness even when the physical product is the same as competitors. (Source: Ferrell, Michael (2010). Marketing Strategy. Hartline. Page. 209 ) Article4. 14 -Vitasoy business in China Only 30 years after it began to open and liberalize its economy, China offers its consumers an extraordinary range of brands and products that no other country, even the wealthy consumer markets of Japan, Europe, and the United States, can match. In any convenience store in Shanghai or Dalian, you can find Western beverages such as Coke, Pepsi, and Schweppes; Japanese soft drinks made by Suntory, Kirin, and Sapporo; Taiwanese flavors under the Uni-President label; Hong Kong brands such as Vitasoy; and local teas, coffees, soy milks, and fruit drinks. Chinese companies make their own versions of every international flavor, and many flavors that are not produced elsewhere. (Source : The challenge of doing business in Chinaby  GRAEME CODRINGTON  on  MARCH 29, 2010) Chapter 5) Methodologies to be used The study aims on identifying the reasons of the competitive edge of VITASOY. The primary data and secondary data research are used. . Moreover, in order to determine the marketing strategies of VITASOY, the collected data have been analysis and make the finding. The result will been use the diagram and chart to point out. 5. 1) Primary data Primary data is collected questionnaires via online. The information can find out the marketing strategy of Vitasoy and help to find the development method. 5. 1. 1) Questionnaires: Online questionnaires have advantage . First, it is easy to collect a large number of people data by e-mail or internet and low cost to organize. Second, it can focus on the object. The questionnaires will be sent to consumer of VITASOY in order to collect information for analysis customer purchasing behavior and brand loyalty. |Content of Questionnaires | |The respondents detail: | |No. f questionnaires: |About 150 pcs (n=150) | |Kinds of respondents: |Over 18 years old , all careers, all sex | |Questionnaires detail: | |Part A – Respondents description: |Customer segment -Age, Sex, Careers | |Part B – Perception of respondents: |Find out Marketing Mix (5Ps) | |Part C – Perception of respondents: |Find out the key competitor | |Part D – Perception of respondents: |Find out the information of SWOT analysis | |Part E – Perception of respondents: |Recommendation | 5. 2) Secondary data Sources of secondary data find in Journals, books, newspapers & Annual report of VITASOY Secondary data analysis can save time that would be spent collecting data. It can provide larger and higher-quality databases than would be unfeasible for any individual researcher to collect on their own. We can know more the current development of the company and analysis the data. 5. 3 ) Primary Analysis-Data findings, analysis The survey was conducted in June 2011. I used online research and invited people, total interviewee are 150 people (100 Online research and 50 people was face to face interview). The findings are listed below: Part A – Customer segment A1) What is your age group? [pic] In Part A figure of A1, about 40% people is below 21years old. Second, 30% people were 21-30 years old. A2) Gender [pic] In Part A figure of A2, 53% customers were female and 47% customer was male. A3) Monthly income [pic] In Part A figure of A3, most customers of the monthly income are below $6000. 24% people find $6000-$10000 per month. Part B –Find out the information for marketing Mix (5Ps) B1) What kind of the Vitasoy product lines are you like? [pic] In Part B figure of B1, Most people like Vitasoy soya product. 18% people like juice and 15% people like tea. B2) What kind of package do you like more? [pic] In Part B of figure B2, 49% people like Vitasoy soya product package with 375ml. 24% people like the package with 250ml. B3) Why are you choose Vitasoy product? [pic] In Part B of figure B3, 42% people think that their reason of choose Vitasoy product is taste. And 25% interviewees think the price is the second reason. B4) How do you known regarding Vitasoy [pic] In Part B of figure B4, most interviewees know regarding Vitasoy from TV advertising. From internet and word of mouth are also 20%. B5) Have you used any Vitasoy's promotional discount (one time within 1 week)? [pic] In Part B of figure B5, most people sold that they have used the discount of â€Å"buy 1 get 1 free â€Å" And 50 people have used discount card to buy Vitasoy products. B6) Where are you usually purchase of Vitasoy products? [pic] In Part B of figure B6, 38% people usually by Vitasoy product in supermarket and 32% people like to buy it in convenience shop. And 20 % interviewees like to purchase it in vending machines. Part C – Find out the key competitor C1) What brand would you purchase except Vitasoy? [pic] In Part C of figure C1, the result listed that HI-C is the key competitor as all products are popular. In soya product, Tai Wo is second key competitor. In Juice product and water, NO FRILLS is second key competitor. In tea product, Hung Fook Tong is second key competitor. C2 ) Why do you purchase it (refer to C1) [pic] In Part C of figure C1, the result showed that the advantage of the related companies. The advantages of HI-C are strong branding and the product taste. The advantage of Hung Fook Tong is that their products are healthy. The advantages of Tai Wo are that their products are healthy and low price. The advantage of NO FRILLS is that their products are low price. C3) Will you recommended VITASOY to new consumer? [pic] In Part C of figure C1, most interviewees will recommend Vitasoy product to other consumer. Part D- Find out the information of SWOT analysis D1) Which factor is the most important of the strengths of Vitasoy? [pic] In Part D of figure D1, the result of survey showed that the strength of Vitasoy, 48% interviewees think the brand name is important factor. And â€Å"Quality assurance† is 20% and â€Å"Product diversifications† is 17%. D2) Which factor is the most important of the weaknesses of Vitasoy? [pic] In Part D of figure D2, the result showed that the weak of Vitasoy, 37% interviewees think that â€Å"Old fashion† is the main weaknesses. And â€Å"Limited verities of product line† is also weaknesses, Part E – New product development E1) Do you think VITASOY need to create new product? [pic] In Part E of figure E1, most interviewees hope VITASOY can create new product line. E2) What new products do you expect? [pic] In Part E of figure E2, 34% people look forward Vitasoy create wine product and 25% people want Vitasoy create new taste of juice. E3 ) Which of the following need to improve? [pic] In Part E of figure E2, according to the result of survey regarding need to improve. â€Å"Channel complaint† and â€Å"product choice† are also 35% Chapter 6) Conclusion In conclusion, we have collected 150 interview reports include 50 face to face interviews and 100 researches from online. The data have been analysis and made the finding in order to provide the recommendation. The segment of Vitasoy has been found. About 70% people is below 30 years old. About 60% interviewees are female. And over 50% interviewees of the income are below $10000. The Vitasoy target customers are teenager and low income as they think Vitasoy is low price and healthy food. According the survey, we can know the Marketing Mix. Regarding Product, people more like 375ml Soya than other. The reason of choosing Vitasoy product is taste. The Soya product is Vitasoy main product line. People usually consider the taste when they purchase the drink. 18% and 15% interviewees also like juice and tea. Therefore, Juice and tea may have potential to develop. For promotion, 45% interviewees think that they know Vitasoy information from TV advertising. Beside, 20% is Word of mouth, it is also important and Vitasoy have to show the positive image. 20% is internet as young people other enjoy on internet. Vitasoy should provide more promotion on internet, and then they will know more Vitasoy and do not feel the brand is outdated. Most interviewees have used the discount of â€Å"Buy one get one free† within 1 week. The promotion can attract customers to buy. And 50 people said that they have used the discount card to buy Vitasoy product, it can increase customer loyalty. There are 38% interviewees buy Vitasoy product in supermarket and 32% buy in convenience shop. As there are many distributors of Vitasoy, people can by it easily. However, a few people buy it at vending machines. According the survey, four other brand products have been compared in the project. Although consumers showed that they have confidence with Vitasoy and they think that quality assurance is the strength, the competitors also have competitive in the market. For example , HI-C is the major competitor in market, they have more product line and good promotion for teenager. Their Lemon Tea product have a large market share and competitive. Beside, for soya product is the second competitor. For juice and water product, NO FRILLS is the second competitor. For daily product, Tai Wo is the second competitor. In SWOT analysis, it showed Vitasoy is a superiority company in the market. It is because the Vitasoy product is differentiations, product line, different taste, and suitable packing can make more attractive for the target customer. Customers have confidence as strong branding with positive image and good quality control. People can buy Vitasoy product everywhere and every time as Vitasoy have large distributors’ network. And the strong promotion team let the product more popularity and create potential market. Some of interviewees think that the Vitasoy brand is old fashion and limited kinds of product line. Therefore, Vitasoy should improve the image to fashion and meet young people as well as create new product to maintain the attraction fresh. The survey pointed out that most interviewees (88%) want to have more new product. It can keep customer fresh and increase market sales and market share. 34 % people suggested that wine is consideration of new product line and 25% people want to have new taste of juice. Chapter 7) Recommendation After do the research, the information can study and let us more knowledge about Vitasoy Company. We have known that Vitasoy is a popular brand to made healthy drink with high quality. Vitasoy have got more product quality awards and environmental awards, so their image is positive. However, BCG Matrix showed Vitasoy is cash cow. The mean is high market share and cash flow, but no more business growth rate. Beside, the competitor will affect Vitasoy profit. HI-C had invested more in promotion and new product development. It was developing two new taste soya products within 2 years such as Creme Caramel soya milk and Corn soya milk. Vitasoy also focus on existing product improvement. Improvement of image As Vitasoy is old brand, young people may think it is outdated. They may try other new brand. Vitasoy need to consider the customer behaviour and improve the promotion for target group. For example, it can create some video about friendship or love story and post into â€Å"Youtrue† and Facebook to attract young people attention. New product development In the result of survey, interviewees look forward wine product line. As changing of the eating culture, people will enjoy drink wine and wine is a healthy drink. New product line can increase marketing and profit. Chapter 8) Table Time We will follow the above time table to study our project. It can help us to control the time management effective. Chapter 9) Ethical considerations All research has been conducted in an ethical manner. This obvious statement means that all phases of a research study, from planning and design to reporting, must be conducted in accordance with accepted standards of ethical behavior. All responses will stored securely, and once the information has been analyzed, all data will be securely stored . participation in this study is entirely voluntary. Respondents to questionnaires rarely benefit personally from their efforts and the least the researcher can do is to thank them. Even though the covering letter will express appreciation for the help given, it is also a nice gesture to finish the questionnaire with a further thank you. Moreover, the secondary data will search by journal and book and the source will be list. Source : Mark Walsh,Lynne Wigens . Introduction to research. Nelson Thornes, 2003. page106 Chapter 10) Scope and Limitation 10. 1) Scope Our proposal is going to focus on competitive edge of VITASOY. We study the reasons of the VITASOY success at the past. The current marketing strategies have keeping the competitive advantage. And find out the new method to increase competitiveness in the future. Recommendations would be giving to VITASOY Holding Ltd. in proposing new resource to increase the marketing competitiveness. We proposed to distribute and conduct the survey within in 4 mouths. 10. 2) Limitation Not easy to find the suitable journal and book to study in the public library, we need to find in the university library. If the survey period changes to 6 months, the results will better. Chapter 11)Reference: Website: 1. Vitasoy Holding Ltd. http://www. vitasoy. com/ 2. Skill of research: http://brent. tvu. ac. uk/dissguide/hm1u3/hm1u3text3. htm Books: 3. Effective Marking: Creating and Keeping. 2002 Zikmund, William G 4. Successful Marketing: Get Brilliant Results Fast. 2009. Pauline Rowson. 5. Healthy competition: With new CEO, Vitasoy USA fights to stay atop tofu market. 2004. Andi Esposito. Journals: 6. Chichester. 2000. What have we learned about generic  competitive  strategy? A meta-analysis Colin Campbell-Hunt. Strategic Management Journal. Chichester:  Feb 2000. Vol. 21, Iss. 2;  pg. 127 7. Beyond competitive advantage. Jeremy Klein. Strategic Change. Chichester: Sep/Oct 2002. Vol. 11, Iss. 6; p. 317 8. New product development performance: Using networks to access information by  Wessel, Kirk D. , Ph. D. ,  The University of Utah, 2004, 119 pages; AAT 3137310 This is the end of this project.

Summary Of The Novel And Stevenson Presentation Of Him

Page-1 Gaurav Khanna Student ID- 200369948 Professor Alexis McQuigge English 100 29 November 2015 Importance of Dr. Lanyon in the novel, and Stevenson presentation of him. Dr. Lanyon was a lively, jovial and chummy guy. Nobody dislikes Dr. Lanyon as he s half-Santa Claus and half-that one awesome high school chemistry teaches who really liked to create explosions and booms. He was not only a funny and childish person but also a gentleman of equal social stature to Mr. Utterson and Dr. Jekyll and above all facts, these three men have been good friends since childhood. However there was a big and strong argument was going on between Dr. Lanyon and Dr. Jekyll about ten years before the events of the novel actually took place. At one point of time Dr. Jekyll referred Dr. Lanyon as a hide-bound pedant from which it can be deduced that he was a more rational, logical, and punctual than his former friend i.e. Dr. Jekyll. Lanyon was a man of science and a strong believer in logic, it can be imagined with this only that would have been pretty much heart robbing for such a gentleman to watch his best friend undergo a supernatural switcheroo from decent and God- fearing to evil-oozing. Such a bad sight would have been a difficult scenario for Lanyon to believe in. Hence, rather than believe it, he choose to die. He is also the only person who actually witnessed the transformation of Jekyll. His account of this incident was found very amusing to the reader. According toShow MoreRelatedFrancis Bacon15624 Words   |  63 Pagestrue moralist. His morality is a saleable morality. He is a moralist-cum-worldly wise man. Bacon appears as a moralist in his essays, for he preaches high moral principles and lays down valuable guidelines for human conduct. Some of his essays show him as a true lover and preacher of high ethical codes and conducts. For instance, in â€Å"Of Envy†, he puts: â€Å"A man that hath no virtue in himself, ever envieth virtue in others.† Then, in his essay â€Å"Of Goodness and Goodness of Nature† he says: â€Å"But inRead MoreAgency Theory: an Assessment and Review9496 Words   |  38 Pagesproblems having a cooperative structure. One day Deng Xiaoping decided to take his grandson to visit Mao. Call me granduncle, Mao offered warmly. Oh, I certainly couldnt do that, Chairman Mao, the awe-struck child replied. Why dont you give him an apple? suggested Deng. No sooner had Mao done so than the boy happily chirped, Oh thank you, Granduncle. You see, said Deng, what incentives can achieve. (Capitalism,1984, p. 62) Agency theory has been used by scholars in accounting (e.gRead MoreStrategy Safari by Mintzberg71628 Words   |  287 Pagesenvironment. A basic premise of thinking about strategy concerns the inseparability of organization and environment. . . . The organization uses strategy to deal with changing environments. †¢ The substance of strategy is complex. Because change brings novel combinations of circumstances to the organization, the substance of strategy remains unstruct ured, unprogrammed, nonroutine, and nonrepetitive †¢ Strategy affects overall welfare of the organization. ... Strategic decisions . . . are consideredRead MoreProject Mgmt296381 Words   |  1186 PagesImprovement, First Edition Simchi-Levi, Kaminsky, and Simchi-Levi, Designing and Managing the Supply Chain: Concepts, Strategies, Case Studies, Third Edition Sterman, Business Dynamics: Systems Thinking and Modeling for Complex World, First Edition Stevenson, Operations Management, 10th Edition Swink, Melnyk, Cooper, and Hartley, Managing Operations Across the Supply Chain, First Edition Thomke, Managing Product and Service Development: Text and Cases, First Edition Ulrich and Eppinger, Product DesignRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesneglect. The fact that the most recent phase of the human experience is usually covered only at the end of a multiterm sequence of world history units has meant that it often ends up becoming a rushed add-on of rather random, abbreviated capsule summaries and general overviews. In view of the fact that no phase of history can begin to match the twentieth century in terms of the extent to which it has shaped the contemporary world, this marginalization is particularly pernicious and has been at times